Who is starting to think about their festive décor for this year? Here at Team AoC we are looking forward to fully embracing the festive spirit in our homes – and we don’t just mean having an Advent of Change calendar on our mantlepiece…
Are you looking to wow your guests with your festive décor? Then read on, as Dan Cooper, John Lewis’ Head of Christmas (possibly our favourite job title ever!), has some top tips for dressing your home to impress this Christmas. Check out his advice below, and read the full interview here.
And don’t forget you can still buy Advent of Change in John Lewis stores in time for 1st December!
What is the biggest Christmas trend for 2018?
“The biggest overall trend for Christmas is colour, and this year we have embraced all things colourful to create our signature in-house trend, Rainbow. This trend embodies positivity and inclusiveness encouraging customers to experiment and be adventurous with colour. It also makes decorating the home a simpler task as decorations old and new can be pulled together to create a confident and vivid look.”
What is your favourite piece this year?
“My favourite theme has to be the Sapphire and within it, the Jellyfish bauble. It is truly unique and can’t be found anywhere other than John Lewis. Its playful look appeals to all ages and shows just how adventurous customers are now being with Christmas decorations.”
What are your top decorating tips?
“Always decorate to suit the room, think about the space available and don’t try to squeeze a big tree into a small space, there are plenty of streamline options available. Choose decorations that complement the current room décor and in similar tones to existing cushions, rugs and ornaments to create a look that really belongs.”
Where does your inspiration come from?
“It is a real team effort, ideas are sparked from fashion trends, buying trips, consumer demands – we’ve even been inspired by a pair of beautiful earrings! There are very few rules with Christmas and because we develop our own products, working directly with suppliers means that we can achieve almost anything. When time permits, I push myself to read books and design blogs and visit new places, these often give me the seeds which grow into new ideas.”
“We are delighted to be partnering with John Lewis as our exclusive retail partner – and also to be supporting the John Lewis Foundation as one of our 24 charities. It was actually Dan himself that was particularly taken with the Advent of Change concept, and he was instrumental in developing our partnership with John Lewis. Dan has been at the helm of Christmas for six years now, so it’s fair to say that he’s an expert when it comes to festive trends – we hope that you find his amazing tips on Christmas decorating as helpful as we do!” – Kristina, Founder