We’re a non-profit organisation with a mission: to make the world a more fair, equal and sustainable place. We create beautiful, everyday products that donate to multiple charities with one single purchase, and raise awareness for their amazing work.


How it started...

It all started with one person, and a little idea; to take a product built to receive, and reverse its purpose to give instead. 

advent of change founder kristina salceanu, 28

Kristina set-up Advent of Change from her kitchen table, and alongside a full-time job. That little idea quickly captured the imagination of many others, and in a matter of weeks, our innovative charity advent calendar had become a John Lewis best-seller, and was helping charities all over the world. 

We received the most incredible support from the press, the public and influencers alike – not to mention an award from The Prime Minister!

2018 saw us (and you!) raise £100,000 for 24 charities with our flagship charity advent calendar. In 2019, we more than doubled our range and the money raised, which totalled a whopping £210,000, and despite the difficulties of 2020 we raised another £235,000!
To date, we have donated over three quarters of a million pounds between more than 100 incredibly deserving charities. 

And now...

We are a tiny-but-mighty team of people, and we have even bigger goals! We want to raise more money for more charities in more innovative ways. This year, we will have a brand-new range of amazing products, which will support 36 inspiring charities!
Our story has just begun – we invite you to join us in the next exciting chapter! Will you open up to change?