About Us
We’re a non-profit organisation with a mission: to make the world a more fair, equal and sustainable place.
How it started...
It all started with one person, and a little idea; to take a product built to receive, and reverse its purpose to give instead.
That little idea quickly captured the imagination of many others, and in a matter of weeks, our innovative charity advent calendar had become a John Lewis best-seller, and was helping charities all over the world.
We received the most incredible support from the press, the public and influencers alike – not to mention an award from The Prime Minister!
To date, we have donated almost a million pounds between more than 100 incredibly deserving charities.
And now...
We are a tiny-but-mighty team of people, and we have even bigger goals! We want to raise more money for more charities. Will you open up to change?
